Introduction to Creating Facebook Pages
November 7, 2007
With the official unveiling of Facebook Ads yesterday, Facebook Pages were introduced. Facebook Pages are intended to be profiles that represent individual businesses, a concept familiar to MySpace users. Creating a Facebook Page is a simple process, much like editing one’s personal profile.
To create a Facebook Page, first navigate to the new Facebook Business Dashboard. The dashboard provides a Flash graph of recent clicks on currently running ads and pages. Once the Dashboard loads, click the “Pages” link atop the page. This will take you to “My Pages”.
When My Pages loads for the first time, the page will essentially be empty with the exception of a “Create Page” at the top-right. Clicking this button will allow you to get started on creating your page.
The first step in creating a page is to determine what category your page falls into. The options are limited to: “Local” for listing a local business; “Brand or Product” for companies with specific product lines such as movies, games, and fashion; and “Artist or Public Figure” for things like bands, actors and actresses, and politicians. Each subcategory must be specified when selected after choosing one of the three topical categories. Additionally, the name of the business or individual must be provided here as seen below.
The next step in creating a Facebook Page is to provide details about the business or individual. Information provided here — including a logo or similar image, website URL, company overview, mission, and products — will be displayed in the Facebook Page, visible to all page visitors. Some topical data may be available as well, such as the option for musicians to list upcoming concert dates and provide song samples.
Much like a profile, these pages include a Mini-Feed describing recent changes made to the page, a wall for visitors to leave comments, and a photos section managed by the page owner. Several additions that won’t be found in a typical profile include a fans section, a videos section, an events section, and a discussion board.
When first viewing the newly creating Facebook Page, all the information will be empty. Clicking the “edit” button located within the Information section of the profile allows you to edit these bits of Detailed Info. From here, information can simply be typed in and saved by clicking the “Save Changes” button, as seen below. The Picture tab and Basic Info tab can be used to update additional respective portions of the profile.
Once a Facebook Page has been created, it must be published before others can access it. When viewing your newly created page, the top section of the page will include a “publish” link that will perform this action. Once published, visitors can add your business to their profile within a new profile section entitled “Pages”. Pages that the user are a fan of will be listed prominently for others to find, as seen on the right.
One great benefit of Facebook Pages is the opportunity to get in touch with fans. Those who add your page to their profile can be contacted directly via the “Send an Update to Friends” link found on the Facebook Page. When an update is sent, it appears on a user’s dashboard when logging into Facebook, much like a notification or application invitation. As such, an “Updates” section has been added to the drop-down menu where the message inbox, outbox, and notifications are listed.
The final Facebook Page created in this demonstration can be found here.