Expand Your News Feed Audience with Templatized Actions
November 4, 2007
Several days ago, Facebook unveiled a useful addition to its developer interface tonight. Within an application’s settings screen, there exists a new link labeled “Feed Templates” where developers can create templatized actions used within an application.
Feeds published by an application via feed.publishTemplatizedAction are not limited to those listed in the new Feed Templates section. Instead, Facebook offers invaluable incentives for listing templates here. First, this provides Facebook the ability to monitor user engagement with feed stories. This data will soon be passed along to developers, helping in determining any wanted changes and improving the quality of stories.
Second, registered templates will soon be extended to reach users who do not have the application installed. Previously, feed items published by applications would only appear on the News Feed for friends who had the application installed. This change will tremendously impact the visibility of applications that otherwise may not have reached many Facebook users.